1. Provide new content: Sell or license new, richer, or more-targeted data.
A personalized diet: A meal-by-meal program that would tailor menus to each customer's sex, age, health status, exercise routine, travel schedule, and wellness goals
2. Repackage: Filter, synthesize, and reformat data created by others.
Online custom reports: Customized, just-in-time data distilled from multiple sources and sent directly to a customer's PDA
3. Informationalize: Outfit existing offerings to enable them to create and deliver useful data.
An instrument-equipped hospital gown: Heart-rate and other monitoring devices integrated into a gown that could transmit real-time patient data to hospital staff
4. Unbundle: Extract data from existing products and sell those data separately.
Unbundled equity trading: Separating investment advice from trade execution in order to allow advisers to focus on and charge separately for the advice
5. Exploit asymmetries: Use superior access to or understanding of data to leverage perceived differences in the value of products or services.
Hedge fund management: The use of data-derived insights by hedge fund managers to create opportunities for arbitrage
6. Rectify asymmetries: Provide data to the less-informed party in a transaction in order to level the playing field.
Consumer education: Unbiased product performance, quality, and price comparisons, like those Consumer Reports offers, to enable consumers to make better-informed buying decisions
7. Provide identifiers: Create unique labels for households, retail outlets, and products to help businesses find what and whom they are looking for.
An expanded securities-numbering system: An international system, modeled after Standard & Poor's CUSIP system for U.S. securities, to make all securities worldwide easily distinguishable
8. Infomediate: Make it easier for consumers to find the data they need.
Webpage ranking: A proprietary ranking method, like that used by Google, that delivers highly relevant search results
9. Mine data and conduct analytics: Sift data to gain an understanding of customer behavior, spot product trends, and more.
Movie rental behavior: Recommending films to customers based on their and others' previous rental choices, as Netflix does
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