10 Deadly Marketing Sins
Your company
- is not sufficiently market focused and customer driven.
- does not fully understand its target customers.
- needs to better define and monitor its competitors.
- has not properly managed its relationships with stakeholders.
- is not good at finding new opportunities.
- has a deficient marketing planning process.
- needs to tighten product and service policies.
- brand-building and communication skills are weak.
- is not well organized to carry on effective and efficient marketing.
- has not made maximum use of technology.
Philip Kotler
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