I call this ratio 30/10/10 and so many services that we see exhibit it within a few percentage points here and there. Here's how it works:
30% of the registered users or number of downloads (if its a mobile app) will use the service each month
10% of the registered users or number of downloads (if its a mobile app) will use the service each day
the max number of concurrent users of a real-time service will be 10% of the number of daily users

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